The women’s double-header race will have Hard Rock International as title sponsor.
W Series has announced that Hard Rock International will be the title sponsor for the 2022 season-opening doubleheader in Miami, USA.
The W Series Miami presented by Hard Rock features two races in support of the Crypto.com Formula 1 Grand Prix in Miami, which runs May 6-8.
The double-header at the new Miami International Speedway, located around Hard Rock Stadium, kicks off the W Series’ third on-track season.
The season features ten Formula 1 support races spread over eight Grand Prix weekends – the most races the W Series has ever held in a single season.
Hard Rock International is a diversity-based brand and was most recently recognized as such by Forbes magazine’s Best Diversity Employers.
Diversity, equity and inclusion are strategic pillars under the brand’s “Love All-Serve All” motto, including programs that support the diverse hiring and development of women.
With locations in 68 countries across 253 locations including hotels, casinos, rock shops and cafes, Hard Rock International (HRI) is one of the most recognized companies in the world.
Hard Rock destinations are in the world’s biggest international gateway cities, including its two most successful flagship properties in Florida, home to the world’s first Guitar Hotel, where its headquarters are located.
“Series W’s 2022 season will kick off with a bang in Miami, so Hard Rock – a brand that, like Series W, champions diversity and creates more opportunities for women – is the perfect title partner for our double-header. opening as we continue to make a lot of noise in the U.S. As a huge Hard Rock fan – I love their food and visit their cafes around the world – I’m thrilled,” said Catherine Bond Muir, General Manager of W Series.
“Last year’s season finale in Austin – the premier W-Series event in the US – was spectacular, as our female drivers showed off their skills in front of 400,000 people throughout the weekend. , creating incredible momentum that we carry into the inaugural Crypto.com Miami Grand Prix.
“The W Series Miami presented by Hard Rock will be the biggest event we have ever hosted, and we are honored by the fantastic reception from fans and partners. We can’t wait for the race to begin.
Tracy Bradford, President of Seminole Hard Rock Support Services and Co-Founder of Seminole & Hard Rock’s Women in Leadership Program, added, “Hard Rock is honored to support the W Series and help launch what is sure to be an incredible season serving as the title sponsor at the inaugural Crypto.com Miami Grand Prix.
“As a brand that puts equity first through our motto ‘Love All-Serve All’, we are proud to encourage women to showcase their skills and pursue their dreams, whether on the track or anywhere in the world.”
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