W88’s sponsorship of Aston Villa shirts has been terminated

Reported by:| Edited by: | Source: | Updated: September 29, 2022, 7:39 PM IST

Cazoo will take over as the team’s forward-shrinking sponsor after Aston Villa announced that its main sponsorship with the W88 online game will be dissolving at the end of the current season.

The club said the agreement with W88, which was its third significant partner three years after 32Red and Unibet, has reached “its natural conclusion”. The club’s third major partner came three years after 32Red and Unibet. Additionally, as part of the agreement the club has with Cazoo, from the 2016-17 season the Premier League team’s shirts will no longer feature a game badge on the front of the chest.

A club official has confirmed that Aston Villa are able to announce that their senior partnership with W88 Thailand will come to an end after the end of the 2019-20 season.

The partnership between the video game site and Aston Villa will eventually come to an end because it was inevitable. Due to their layout, they featured on the front of every first-team uniform worn during the 2019–20 season.

The club would like to express their gratitude to W88 for their support over the past year.

Following an earlier agreement between the two sides for a temporary extension when the campaign was delayed due to the pandemic, Aston Villa will continue to wear shirts featuring the W88 logo until the 2019-2020 season is definitely over.

Because Aston Villa had just been promoted to the Premier League at the time, the club’s commercial director Nicola Ibbetson called the partnership between the two organizations at the time a “record commercial connection for the club”.

As part of a multi-year partnership, Cazoo will have a strong presence on the playing uniforms and training equipment of all Aston Villa men’s and women’s teams. This includes both first and second teams.

Ibbetson made the following statement regarding the newly formed partnership: “We are delighted to have partnered with people from the fastest growing businesses in the UK.” “Cazoo’s guarantee of a relationship that will accompany Aston Villa gives two parties the chance to come to an agreement for years to come,”

Cazoo branding will appear on all replica gear, in addition to numerous scheduled activations and fan interaction events. All generations of Villa followers will be able to wear replica shirts that faithfully reproduce those of their idols on the pitch.

(The article mentioned above is a consumer connection initiative. This article is a paid publication and does not involve any journalistic/editorial involvement by the IDPL, and the IDPL disclaims all liability)


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